Marketing in an AI world | Lauren Sawyer
If you’re the marketer who needs to reach a market of owners and sales managers – particularly in a world deep in AI – what do you do?...
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Roger Courville, CSP
Sep 2333 min read
Open doors as a marketing book author | Cathy Fyock, CSP
Let’s be honest, marketing executives have mastered a lot of skills – but if using authorship of a book or workbook to open doors for you...
Roger Courville, CSP
Sep 1731 min read
Marketing to build a sustainable competitive advantage | Mitchell Gooze', CSP
Why has a focus on sales NOT helped most companies? And what exactly is the source of sustainable competitive advantage? In this episode...
Roger Courville, CSP
Sep 1232 min read
Maximizing your marketing spend | Cliff Quicksell, CSP, MASP, MASI
What can you learn from a guy who’s won 30+ awards for creative marketing campaigns? Plenty! (Oh, and is Cliff's last name really ...
Roger Courville, CSP
Sep 927 min read
Thriving in high-pressure marketing environments | Michael Licenblat, CSP
How do you bounce back fast when markets are tough? In this episode of #ThoughtLeaderConversations, V2's Head of Strategy Roger...
Roger Courville, CSP
Sep 231 min read
Neuro-marketing for power selling | Edie Raether, CSP
How is neuro-marketing different than traditional marketing? How does this relate to the science of attention? And how might you use this...
Roger Courville, CSP
Aug 2228 min read
How smart marketers create career success | Debbie Peterson, CSP
As you’ll hear from today’s guest, there are billions of dollars on the table for companies that tap the talents of their women and...
Roger Courville, CSP
Aug 161 min read
How being curious in conversations allows you to better connect | Lou Diamond, CSP
In this short snippet of our full conversation with Lou Diamond, CSP on " The art of connecting , " Lou dives into how being curious and...
Roger Courville, CSP
Aug 731 min read
The art of connecting | Lou Diamond, CSP
Isolation, disconnection, superficiality. We know the challenges. It's why we also instinctively recognize the good news -- that in...
Roger Courville, CSP
Jul 3143 min read
Launching and B2B marketing in European markets | Mireia Fontbernat
How should American organizations launch in Europe? What nuances of B2B marketing should they consider?
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