This past week the V2 crew got together for our yearly summer BBQ to celebrate a busy and HOT Portland summer. We had much to celebrate over the past few months with large-scale offsite webcasts for PNC, and FSMB to name a few, several new clients, and our new sister company SimpleCert. We are very excited about this new self-serve product that will allow our customers to easily create custom certificates, send out emails to their participants, and store their data, all in one easy to use solution.
Also this spring, V2 hired a new Event Producer, Christina Harrison, who started in April, and has been a wonderful addition to the team. She is a seasoned veteran who has been in the world of virtual events/teleconferencing since 2005.
Greg Greer, the Events Team Lead, and V2 Grill-Master, grilled up some tasty burgers, brats and wings, as we reflected on the past busy months, and great teamwork, while the kids swam and splashed in the background of the late summer afternoon.
Thanks again V2 for being a great place to work!
V2 | Virtual Event Manager
At V2, we work with many different companies in different industries and Countries. However, they all have one big thing in common – they want to turn their webinar/webcast registrants to leads by increasing their event attendance. Although specific markets and industries may vary, there are a few statistics that ring true no matter what, when driving people to register and attend your webinar. We want to highlight some industry insights to help our clients and all of you out there to get better attendance, and thus hopefully a greater ROI on your webcasts.
Due to the increase of webcasting being used by marketers, there has been a lot of new research in the last few years on the webcasting industry in regards to attendance, lead generation, registration lifecycle, and attendee interaction, just to name a few. ON24, a leading webcasting platform and partner of V2, conducted a comprehensive study on webcasting in a report published in January of 2011. To create the report, ON24 evaluated 10,000 webcasts from 700 corporate clients using webcasting for demand generation. What they found is that webcasts are more valuable to the marketing department than they ever have been. The report’s key findings state that “Webcasts generate low cost-per-lead and high ROI, and the average webcast captures 441 registrants and 50-60% attendee participation.” The report also concludes that as many as “15-30% of registrants are sales-qualified opportunities, and the average viewership per webcast is 38 minutes, regardless of webcast type.”