V2 was honored to speak at the recent Eloqua Experience 2013, with longtime partners Fair Isaac (FICO) and Couch and Associates . The 2013 Eloqua Experience was held in San Francisco at the Hilton San Francisco Union Square, and featured a keynote presentation by Breaking Bad creator Vince Gilligan and an after party performance by Robin Thicke. Major players in the Marketing, IT, and Webcasting world were also on hand, including Deloitte, Lattice, Dun & Bradstreet, Bizo, ON24 and INXPO. EE’s status as a not-to-miss industry event has always been a given, but based on the wattage of star power and sponsors in attendance this year, it’s clear that the conference – just like Eloqua’s namesake product – is hitting the mainstream in full stride.
V2’s presentation with FICO and Couch centered around the recent implementation of an Eloqua / WebEx integration, where substantial efficiencies were accomplished by combining elements of FICO’s existing webinar process into a cohesive Eloqua program. With reduced staffing and infrastructure, FICO’s decision to outsource essential steps in the Eloqua Integration process was a cornerstone to the project’s success. V2 is proud to have played a key role in this process improvement, and was honored to help share this success story with attendees at EE13. We wish to thank our longtime partners and friends at FICO and Couch. In particular, V2 wishes to thank and congratulate Brad Rollin at FICO, for his tireless and outstanding efforts to continually improve FICO’s Marketing presence. It’s a privilege and honor to work with you and your team.
Looking for ways to roll out Eloqua or other CRM webinar integration, but don’t have the staff or know where to start? Give us a call or shoot us an email. We’d be happy to talk through ways the V2 team can help.