V2
  • Home
  • Services
    • Virtual Event Management Suite
    • Registration Services
    • Webcast Production Company
    • Archive Services
    • Podcast Production Services
    • V2 Certificate Portal
  • Pricing
  • About Us
    • Notable Webinar and Webcast Presenters
  • V2 and Sustainability
  • Our Fans
  • Blog
  • Contact Us
  • Support
503-286-3581  |  V2crew@virtualvenues.com
Home Services Pricing Our Fans Blog Contact Us Support
V2
  • Home
  • Services
    • Virtual Event Management Suite
    • Registration Services
    • Webcast Production Company
    • Archive Services
    • Podcast Production Services
    • V2 Certificate Portal
  • Pricing
  • About Us
    • Notable Webinar and Webcast Presenters
  • V2 and Sustainability
  • Our Fans
  • Blog
  • Contact Us
  • Support

Blog

Gamification – What is it? And How can it be used effectively in your next webinar?
April 30, 2019 No Comment Technology , Tips and Tricks

You’ve probably heard the term “Gamification” by now…but are you wondering what does this really mean? How can it be used effectively in my communication with my employees and customers?  Gartner defines Gamification as “Gamification is the use of game mechanics to drive engagement in non-game business scenarios and to change behaviors in a target audience to achieve business outcomes. Many types of games include game mechanics such as points, challenges, leaderboards, rules and incentives that make game-play enjoyable. Gamification applies these to motivate the audience to higher and more meaningful levels of engagement. Humans are “hard-wired” to enjoy games and have a natural tendency to interact more deeply in activities that are framed in a game construct.”

We like to think that Gartner is suggesting that gamification can be used to align your audience’s goals with your own. That is what I like to think is the main objective of incorporating gamification into your business. Applying gamification techniques into certain tasks can make them more engaging, which in turn can help your audience achieve your goal, whether it be to complete a training module or fill out a survey, as an example. Gamification creates a sense of community and touches on our need for achievement and competition. Many gamification techniques such as awards, points, and levels reinforce that feeling of achievement and make more monotonous tasks fun by receiving that reward. These techniques can lead to higher employee engagement, retention, and completion rates. Examples of gamification can be found all over. Upwork lays out several examples of gamification in several SaaS apps. For example, “Twitch is a well-known video streaming platform and a mine of gamification ideas. Leveling up, getting achievements, climbing up in the rankings, comparing your stats—Twitch successfully adapts these and many other gamification techniques:

  1. Drops are rewards given just for watching channels on Twitch. The only thing users should do to earn it is watching broadcasts. A pretty good job in terms of user engagement.
  2. Also, here’s a gamified motivation for users to upgrade their plans. Twitch premium members have an ability to earn in-game loot like characters, vehicles, skins, virtual currency, etc.
  3. Moreover, Twitch goes beyond just giving badges: it enables streamers to reward most loyal viewers themselves with custom loyalty badges.”
twitch_gamification Gamification – What is it? And How can it be used effectively in your next webinar?

Incorporating gamification can be an incredibly effective tool in your webinars, whether they are e-learning based, or more of a marketing centric webinar. The big fear a lot of people have about incorporating gamification into their webinar is that it will trivialize their presentation, and from our experience, that just isn’t the case. Sure, for some presentations you may need to maintain a specific tone, but gamification doesn’t have to be silly. You can use polls for instance not only to get information from your audience, but also to engage them more, by asking them to guess, or make suggestions. Social Media, and other group collaboration tools such as breakout sessions on certain platforms like WebEx and Adobe Connect are a great way to get people engaged and learning from each other.

Need help figuring out how to integrate gamification into your next webinar? V2 is always here to help!

Jessica Bradford | Virtual Event Manager
v2crew@virtualvenues.com
503-286-3581

Related Posts
Forget Multitasking, Try Mono Tasking ( 27 Apr,2018 )
Tips on creating videos for your virtual events ( 13 Sep,2018 )
HTML5 vs Flash: What it means for the world of mobile, video, and webcasting ( 30 Nov,2016 )
Improve your Speaking Skills and understand your Three Voices ( 20 Jun,2018 )
How to Look Good on a Webcam! ( 29 Mar,2019 )
Recent Posts
  • Virtual Meetings and Webinars – the Solution for Working Remotely March 6, 2020
  • Happy New Year from the V2 Crew! December 31, 2019
  • The Virtual Classroom and the Value of the Facilitator/Producer Team November 19, 2019
Blog Categories
Search
Post Calendar
January 2021
M T W T F S S
« Mar    
 123
45678910
11121314151617
18192021222324
25262728293031
© 2020 V2, LLC. All rights reserved. V2 and the V2 Logo are registered trademarks of V2, LLC.  Privacy Policy
rss facebook google_plus linkedin twitter youtube