V2 was proud to be a sponsor at this year’s Sustainable Meetings Conference, hosted by the Green Meeting Industry Council (GMIC), one of our non-profit clients. GMIC’s mission is to transform the global meetings industry through sustainability. According to GMIC, in order to achieve their vision, they “work to provide meeting professionals with resources, education, training, and certification opportunities.” One of those valuable resources is the annual Sustainable Meetings Conference, held in different cities that are at the forefront of the sustainability movement. This year’s conference was held at the Hilton San Francisco Union square, one of the world’s greenest cities, and greenest hotels.
The goal of the conference is to allow leaders in the events industry a chance to share their sustainable knowledge and tools with like-minded professionals. V2 was excited to be a sponsor at this year’s conference to share our business practices and experience working with GMIC, as well as to learn from other participants and speakers at the conference.
We wanted to be a part of the conference because we feel V2’s mission to work with companies to bring their meetings online not only can further their business objectives, but can cut significant amounts of waste and carbon emissions. Aaron Cole, our Director of Business Development was honored to introduce a keynote speaker, Heather MacKenzie, a senior events manager with AutoDesk. Aaron’s intro of V2 allowed participants to gain insight on how online webcasts and events can not only cut costs, but can cut carbon emissions from eliminating the need to have participants travel. This can be a significant impact on global Co2 emissions, because In the United States alone, the transport sector makes up about one-third of domestic greenhouse gas emissions. This was a great segue way into the keynote speaker Heather, who broke down how to bridge the gap between events and business objectives.
We also had the opportunity to do a quick interview with Kristi Casey Sanders, VP Creative/Chief Storyteller with Atlanta Metropolitan Publishing, who conducted the entire interview (at the top of this post) using a Google Glass! I was lucky enough to get to try this amazing contraption on after the interview. Check it out!
Participating in the conference was an eye opening experience for us to see how many individuals and companies are incorporating sustainable practices, including large scale composting, eliminating water bottles, and sourcing local food vendors at their events. These are just a few of the many inspiring stories of sustainable event planning that were shared. We learned a lot and feel we were able to share some valuable ideas as well to other thought leaders in the industry. We want to extend a big thank you to GMIC and to all those who participated.
V2 | Virtual Event Manager