A recent survey by staffing agency Intelligent Office found that one-third of workers use social media at work for at least an hour a day, and a quarter of respondents said they wouldn’t work for a company that didn’t allow them to use social media. Additionally, a study late last year estimated that 75% of people access social media on their smartphones at work every day. The survey also states that 67% of those people said that they used social at work multiple times a day. About half say that their social media use is business-related, while the other half admitted they use social media on a personal level.
At V2, we have produced some extremely powerful online events. However, as the landscape of webcasting changes, we have seen a seismic shift in the rules of engagement. In the past, e-mail was always the primary medium for online event promotion and although this holds true today, social media promotion and integration is quickly gaining ground. Social media outlets offer a unique way to promote and add pizazz to your online event by transforming your webcast into a dynamic and engaging experience by increasing awareness through multiple avenues; it can also create an advantage over your competitors. Using social media also greatly increases marketing cost savings, and due to potentially driving larger audiences, increases potential revenue.
At V2, we integrate your webcasting efforts with social media outreach by:
- Showing you simple ways to use online video and social media in your webcasts (including Twitter, Facebook, & LinkedIn) before, during and after the conference to drive viewership
- Using social media icons inside your webcast to facilitate attendee involvement, social sharing and event networking
- Converting your webcast to an easily consumed podcast or video file so it can be posted on sites like YouTube or Vimeo
- Sharing insights and guidelines on creating an appropriate webcast hashtag
- Creating social media specific links so you know which outlet your attendees came from
Author-Cam Nicholson, V2 Business Development, has been in the conferencing industry for seven years, spending five of those as a Online Services champion with Microsoft.