Although there are many different reasons and ways to use video in webcasts at V2, we generally see/recommend video for any of the following three scenarios. First is the Town Hall or company-wide meeting where a CEO embodies a visual representation of the brand. Second, in the case of a panel discussion where video distinguishes who the speaker is to the audience. Finally, video can be a great medium to demonstrate new product launches and updates.
When in front of the camera V2 goes through a litany of checks but here are some basics that are often overlooked:
- Smile often but not always
- If you wear glasses tilt them so they do not glare
- Keep your head still so your voice volume does not fluctuate
- Lean toward the camera
- Wear colors that are complimented by your backdrop
If you are looking to try video give us a call. Video will not only drive higher attendance to your webcast, but will increase engagement and the amount of information your audience will retain.
Author-Cam Nicholson, V2 Business Development, has been in the conferencing industry for seven years, spending five of those as a UC champion with Microsoft.