What is a Podcast?
A podcast is a pre-recorded file that can contain audio, video and other forms of content. It can be streamed or downloaded directly by online users, and set to synch automatically with users via an RSS feed. Podcasts were first popular for radio and entertainment purposes, but recently have grown more widespread. Many businesses that were first reluctant to adopt this technology have since recognized its’ benefits, and have realized the added value and reach that podcasting can bring to their current communication efforts.
Why should you look at podcasts? What’s in it for you?
Do you have content you are trying to re-purpose from an existing webinar, or from previous presentations? Let us turn it into a podcast for you! Some of the most effective podcasts are ones which distill content down from a longer presentation into a concise and direct presentation. Taking existing material and boiling it down to the essential messaging can be a fantastic way to inject new life into older content.
Have a great topic or speaker, but don’t feel it’s able to fill a 60 minute webinar? Turn it into a podcast! Utilizing podcasts as a communication medium can free you from having to force all of your messaging into a format that dilutes its impact. If it’s already short and sweet, keep it that way! You’ll end up with a far more effective product in the end.
V2 can deliver this technology to you, and at an extremely effective price. We provide the recording apparatus, the coaching, and the editing needed to make your content shine. All you provide is the recorded content, or the speakers you wish for us to create the podcast from. We’ll work together to set up the interview time, and provide a phone bridge for your presenters to call into. Whether it is older content, or an interview designed specifically for a podcast… it’s a fantastic way to leverage existing resources to produce another communication track for your audience. Give us a call, or shoot us an email. We’d love to listen.
