Drive first-party data with webinars & virtual events | Aaron Cole, Co-founder, CEO + Roger Courville, CSP

The latest IDC Marketplace report on applications for virtual events dropped recently, and V2's Aaron Cole and Roger Courville, CSP recently dug into it (watch the whole interview here).

This segment addresses the change and uncertainty of third-party cookies by looking at practical ways webinars and virtual events can drive the first-party data that fuels your marketing processes.

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Series: #ThoughtLeaderConversations  

Sponsor: V2, LLC, expert virtual and hybrid event production, www.VirtualVenues.com  

Host: Roger Courville, CSP, https://www.linkedin.com/in/rogerc/   

Keywords:  #ON24 #virtualevents #hybridevents #VirtualEventStrategy #HybridEvents #DataDrivenMarketing #FirstPartyCookies #WebinarStrategy

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Complete Unedited Transcript (scroll down)