This is a snippet of our previous full interview with Shawna Suckow on "Standing out in a Sea of Sameness" that was posted back in December. In this snippet, listen to Shawna discuss how that in today's fast-paced world, traditional marketing strategies like repetitive messaging are no longer the name of the game. You no longer get nine chances to make an impression—instead, you're lucky to have two. This shift emphasizes the need to capture attention quickly and build trust early on.
Suckow introduces the concept of the "marketing mosaic," a dynamic collection of micro-stories that evolve with your business brand, and build trust over time. By focusing on authentic, relatable content about their products, people, and purpose, businesses can adapt to a fragmented marketplace. This mosaic approach transforms marketing from a one-time effort into an ongoing connection-building strategy, one small story at a time.
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