During the month of May, V2 was lucky enough to stream a live webcast from San Diego hosted by PNC Bank, featuring the one and only Mari Smith the “Queen of Facebook” herself! Mari is a true social media guru, and shared some great insights with her audience on the best way to utilize social media to grow your business. She shared her tried and true three part strategy that works with most social media vehicles out there, and emphasized Facebook as the core of her social media arsenal, because as she put it, there is no better platform than Facebook to reach targeted audiences. With over 1.65 billion people on Facebook, and users checking their pages at an average of 14 times per day, it really is an optimized platform for your business.
The main facets of the three part strategy are:
Step #1: Craft Compelling Content (has a nice ring to it, doesn’t it?) –
The biggest tip here is to use VIDEO. Why is it so important? Video allows you to tell a story. This could be a story about you, a customer, a testimonial. Put simply, next to seeing someone in person, video is the next best thing. For someone checking their Facebook, Twitter, or Instagram feeds, the movement of the video is the best way to capture their attention. When creating video, use lower thirds and captions to add a written element to the video to help your message stick. A big trick of the trade is to add a call to action when you post the video on Facebook or Twitter. Several newer Facebook features such as video editing tools allow you to choose the thumbnail for your video, and Twitter now has a feature that allows you to select a short section of a longer video that you wish to play. In addition to video, using interesting images, especially ones you have taken yourself will add extra flair to your social media posts. A big question that Mari says people ask her is how often should you post? Here are her general recommendations based on experience. For Facebook, posting at a minimum of 5x/week, Twitter 1 to 6x/day, Instagram 1x/day. Using tools to manage incoming/outgoing posts like HootSuite or AgoraPulse allow you to easily organize and schedule your posts and content.