One of the more common questions we hear at V2 is what is the difference between a Webcast and a Web Conference? And where does video production fit into all this? In today’s blog we will simplify the difference between the two and explain how video production or Streaming Video Services fits into the equation. We’ll touch on the technology behind each, the workloads they require and offer some typical use cases.
A Webcast is a media presentation that is broadcast over the Internet using streaming media technology. A professional video production team is brought onsite to the broadcast location. A video signal of the proceedings is pushed through an encoder which is then streamed out to an online audience via a Flash-based console such as ON24 or INXPO. This type of online event is designed less for collaboration and more as a broadcast. Some examples where you may use a Webcast are for large events such as a corporate quarterly or yearly wrap up, investor relationship meetings or large e-learning seminars.
Web Conferences on the other hand are usually smaller, more collaborative meetings that allow users to both view and share resources such as PowerPoint presentations or PDFs as well as allow you to desktop or application share content, all over a TCP/IP connection. These meetings may also include polls and question & answer sessions to elicit audience feedback and participation. The presenters in Web Conferences may speak over a standard telephone line or by utilizing VoIP technology (or a combination of both), depending on the web conferencing platform they’re using. Participating in a Web Conference may require an additional software download although that is not always case. Ideal scenarios for holding a Web Conference may include a marketing product rollout, smaller group training sessions or internal team meetings.
So where does video production fit in? It’s more of a stand-alone process of capturing moving images electronically, editing those images and then broadcasting the final, polished product a number of different ways. Obviously when you think of video, television or home videos uploaded to YouTube come to mind. The way we think about it is more from the corporate video side where a client of ours would host it on a video streaming server. They could then share it with their employees for training purposes or other corporate communications via their website or thru a Flash-based web console and broadcast in a Webcast or a Web Conference.
And that’s where we come into the picture! Need Event Production Services to assist with your video production needs or to produce your webcast? Need a skilled Event Producer to guide you through your important Web Conference? We can do that! Contact Us today and let us know how we can help.
Clear Skies is Now V2!
It is with great honor and excitement that I’ve been asked to write our first blog, as V2. Those of you who have followed us thru the years as Clear Skies know that we’ve first and foremost been a company of friends and colleagues with a passion for online events. From the very beginning we’ve made a conscious effort to place our people and our skills first, and utilize these strengths to the benefit of our clients. Stepping into our new name of V2, we’ve come full circle on the initial inspiration behind this company and stand ready to grow with this market as it continues to revolutionize the business world.
As a virtual events production company, we’re hard pressed to think of a name more fitting than V2. We’re running events in 6 separate platforms on an almost daily basis. Our team is literally the best in the business, having matured with this market from it’s very infancy. We have thousands and thousands of webcasts under our collective belt. This expertise in the world of virtual venues gives us a huge competitive advantage, and it’s allowed us to provide that level of service that you have come to expect from Clear Skies. You’ll get that, and more with V2. As the world changes and technologies advance, you can count on V2 being at the forefront of innovation. It’s difficult to think of a more transformative medium than the internet, and there is no end in sight to how businesses will continue to utilize virtual venues as a primary communication tool. We’re incredibly excited to have a front row seat in this amazing marketplace.
Lastly, we would be nowhere without our partners. PURA Marketing and Green Rising Marketing have been invaluable to us during this transition, so a tremendous thank you to Cathey, Jeff, Holly, Gina, and Chelsea… what a long trip it’s been! But we’ve arrived, and we love the new digs. Thanks to each of you for your expertise, help, friendship and laughs.
And to our colleagues, clients, friends and followers – a big thank you as well. Your trust has provided the momentum for us to grow as a company, and we are committed to providing you with the exact same service and expertise that you’ve always known us by. We don’t take your trust lightly. Together we will continue to build upon the foundation that was Clear Skies, and look forward to the future that is V2. Our journey may only be a few years old, but with V2 we have taken a big step forward in defining our true standing within the market. And we are deeply honored that you have chosen to join us on this exciting adventure. To each of you – thank you. We wish you all the best, and here’s to a healthy and prosperous 2013.
All the Best,