The HTML5 versus Flash debate has been a hot topic among Web developers for years – and even more in recent years. In fact, the main reason that iOS devices do not support Flash, is because of Steve Jobs’ ardent belief that HTML5 was the future, and Flash was “no longer necessary” as he stated in an open letter in 2010. But no matter what side of the fence you are on, there is no denying the impact of HTML5 on video and the web.
For online video, HTML5 has several things that Flash does not: mobile capabilities and semantic markup. For those of you non tech nerds out there, Wikipedia defines Semantic HTML, as “the use of HTML markup to reinforce the semantics, or meaning, of the information in webpages and web applications rather than merely to define its presentation or look. Semantic HTML is processed by traditional web browsers as well as by many other user agents.” The growth of mobile engagement with interactive video and HTML5’s open structure all combine to create the future of an HTML5-based Web, leaving the player based Flash program in the past.
Since the first version of HTML5 was published back in 2008, mobile has been slated as one of the publishing language’s largest advantages. And since iOS and many Android devices don’t support Flash, Flash is bound to PCs – which, according to Forbes , is a market that has been steadily declining since 2007 – the year the iPhone was launched. According to the Pew Research Center, in 2015, “Nearly two-thirds of Americans owned a smartphone, and 19% of Americans relied to some degree on a smartphone for accessing online services and information for staying connected, because they lack internet at home, or because they have few options for online access other than their cell phones.”
Those numbers will continue to increase, and companies making Flash-based Videos are missing out on a huge audience by not enabling their videos to run on mobile devices. Now, what does this mean for the world of online events and webcasting you ask? A lot of big name webcasting providers such as INXPO and ON24 are already delivering Cross-Platform HTML5 Based Webcasting. What does that mean? For ON24, it means that regardless of device, all users will have access to the same features in the webcast and it will work across all devices and platforms with no application downloads or installations. With the new INXPO STUDIO, the HTML5 based platform allows responsive interaction for mobile users, simple switching between speakers and locations, and no flash plugin necessary, for greater security and browser coverage.
The future is already here in the world of webcasting and HTML5 and we believe will continue to grow with the high demand for mobile integration, the need to increase security, and to do away with plugins and players.
V2 | Virtual Event Manager
By now, web conferencing has been widely accepted by the business world as a standard tool for communication. However, as someone who works with webinars all day long like I do, it’s easy to take for granted why they are so useful. Then I was reminded of it recently when ON24 came out with this white paper. It’s a great read if you want to nerd-out on some interesting web conferencing statistics.
Or if you’re in the mood for something lighter, I’ve taken the liberty to put together my own qualitative data. Here are my Top Ten reasons why webinars are so awesome–Late Show style.
#10: It’s recorded, so you can re-watch the part you missed when you fell asleep (your boss will never know).
#9: No getting stuck in the back row with the IT guys when you’re late to the All-Hands Town Hall.
#8: Executive board meetings from the beach!
#7: Save that travel budget and buy an office foosball and ping pong table instead.
#6: Loads of tracking data so you feel like you really know your leads.
#5: The word ‘webinar’ just sounds cool!
#4: Show off that PowerPoint 3-D animation effect you just discovered.
#3: Kick things off by playing your new toilet flushing ring tone…followed by a “just kidding!”
#2: Instead of trying to picture your audience in their underwear, you can actually BE in yours.
#1: You can hire a V2 Event Producer to take care of all the details, so just relax!
Author Erin Armentrout is a Virtual Event Producer with V2 who has honed her skills in the world of webinars since 2008. Prior to V2, Erin contributed to the ever-evolving use of technology in the event industry as a Mobile App Product Consultant for the event software expert, Cvent.
One size does not necessarily fit all.
One of our jobs in event production is to choose a web conferencing technology that will best fit our client’s needs. After years of testing performance and functionality, V2 is licensed and certified on the best solutions for clients: ON24, INXPO, Adobe, WebEx Event Center, Live Meeting, GoTo Webinar, Stream 57 and Lync. It is important to note that V2 has no web conferencing allegiance; technologies on our list come and go based on overall performance and as new technologies enter the marketplace. In event production there are many differentiators that drive the web platform decision process but from a high level there are two primary console archetypes; that of collaboration and that of marketing. At a granular level collaboration is generally done on ‘Progressive Download’ consoles and marketing events on ‘True Streaming’ conferencing solutions.
True Streaming – This refers to technologies which match the bandwidth of the media signal to the viewer’s connection, so that the media is always seen in real time. The word “True” is added to differentiate this type of streaming from “HTTP Streaming” (aka “Progressive Download”). Specialized media servers and streaming protocols such as RTSP are needed to enable true streaming.
Progressive Download – This refers to online media which users may watch as it downloads. Progressive download files don’t adjust to match bandwidth of the user’s connection like a true streaming format. QuickTime’s “fast start” feature is a progressive download technology.
Technology examples of true streaming consoles are ON24 and INXPO where Adobe, WebEx, GoToWebinar, Live Meeting or Lync are progressive download. Those of you wondering what the user interface differences between “true streaming” and “progressive download” just need think about YouTube and the download bar i.e., you know you are in progressive download because you cannot skip ahead and watch areas that have not downloaded. Compare this with NetFlix where you can bounce ahead in the movie the moment it starts playing.
Stay tuned next week when we will delve into why True Streaming tools are better suited toward marketing endeavors.
PS- As alluded to in the title, this is just the first chapter in the console V2 fit process, in the weeks to come we will discuss; tablet and cell phone support, meeting size, social media integration, repurposing and recording, marketing application integration (Marketo or Eloqua), E-Learning reporting (Moodle), CRM connectors (SalesForce), and finish with price.