One size does not necessarily fit all.
One of our jobs in event production is to choose a web conferencing technology that will best fit our client’s needs. After years of testing performance and functionality, V2 is licensed and certified on the best solutions for clients: ON24, INXPO, Adobe, WebEx Event Center, Live Meeting, GoTo Webinar, Stream 57 and Lync. It is important to note that V2 has no web conferencing allegiance; technologies on our list come and go based on overall performance and as new technologies enter the marketplace. In event production there are many differentiators that drive the web platform decision process but from a high level there are two primary console archetypes; that of collaboration and that of marketing. At a granular level collaboration is generally done on ‘Progressive Download’ consoles and marketing events on ‘True Streaming’ conferencing solutions.
True Streaming – This refers to technologies which match the bandwidth of the media signal to the viewer’s connection, so that the media is always seen in real time. The word “True” is added to differentiate this type of streaming from “HTTP Streaming” (aka “Progressive Download”). Specialized media servers and streaming protocols such as RTSP are needed to enable true streaming.
Progressive Download – This refers to online media which users may watch as it downloads. Progressive download files don’t adjust to match bandwidth of the user’s connection like a true streaming format. QuickTime’s “fast start” feature is a progressive download technology.
Technology examples of true streaming consoles are ON24 and INXPO where Adobe, WebEx, GoToWebinar, Live Meeting or Lync are progressive download. Those of you wondering what the user interface differences between “true streaming” and “progressive download” just need think about YouTube and the download bar i.e., you know you are in progressive download because you cannot skip ahead and watch areas that have not downloaded. Compare this with NetFlix where you can bounce ahead in the movie the moment it starts playing.
Stay tuned next week when we will delve into why True Streaming tools are better suited toward marketing endeavors.
PS- As alluded to in the title, this is just the first chapter in the console V2 fit process, in the weeks to come we will discuss; tablet and cell phone support, meeting size, social media integration, repurposing and recording, marketing application integration (Marketo or Eloqua), E-Learning reporting (Moodle), CRM connectors (SalesForce), and finish with price.
Clear Skies is Now V2!
It is with great honor and excitement that I’ve been asked to write our first blog, as V2. Those of you who have followed us thru the years as Clear Skies know that we’ve first and foremost been a company of friends and colleagues with a passion for online events. From the very beginning we’ve made a conscious effort to place our people and our skills first, and utilize these strengths to the benefit of our clients. Stepping into our new name of V2, we’ve come full circle on the initial inspiration behind this company and stand ready to grow with this market as it continues to revolutionize the business world.
As a virtual events production company, we’re hard pressed to think of a name more fitting than V2. We’re running events in 6 separate platforms on an almost daily basis. Our team is literally the best in the business, having matured with this market from it’s very infancy. We have thousands and thousands of webcasts under our collective belt. This expertise in the world of virtual venues gives us a huge competitive advantage, and it’s allowed us to provide that level of service that you have come to expect from Clear Skies. You’ll get that, and more with V2. As the world changes and technologies advance, you can count on V2 being at the forefront of innovation. It’s difficult to think of a more transformative medium than the internet, and there is no end in sight to how businesses will continue to utilize virtual venues as a primary communication tool. We’re incredibly excited to have a front row seat in this amazing marketplace.
Lastly, we would be nowhere without our partners. PURA Marketing and Green Rising Marketing have been invaluable to us during this transition, so a tremendous thank you to Cathey, Jeff, Holly, Gina, and Chelsea… what a long trip it’s been! But we’ve arrived, and we love the new digs. Thanks to each of you for your expertise, help, friendship and laughs.
And to our colleagues, clients, friends and followers – a big thank you as well. Your trust has provided the momentum for us to grow as a company, and we are committed to providing you with the exact same service and expertise that you’ve always known us by. We don’t take your trust lightly. Together we will continue to build upon the foundation that was Clear Skies, and look forward to the future that is V2. Our journey may only be a few years old, but with V2 we have taken a big step forward in defining our true standing within the market. And we are deeply honored that you have chosen to join us on this exciting adventure. To each of you – thank you. We wish you all the best, and here’s to a healthy and prosperous 2013.
All the Best,