Most of our clients promote their webcast recordings for continued engagement after the live event has ended, and this is something we strongly encourage. Some companies have an internal hosting service that they use to post the videos to stream, which is great if you have that resource. However, with today’s ever changing landscape of video and social media there are several great free video streaming platforms that you can use to promote your content and that can even integrate into your current social media vehicles. Below we have highlighted the pros and cons of the top hosting platforms our customers are leveraging for continued customer outreach.
YouTube: Industry Leader
YouTube is definitely the heavy hitter in the video sharing industry. Nearly everyone and their Mom (literally) have used YouTube, either by watching or posting videos. With roughly 800 million unique visitors per month, and roughly 72 hours of content being uploaded each minute, it’s by far the most used video-sharing platform on the web (And it’s owned by Google, and is now integrated directly with your Google account). The sheer amount of traffic in addition to the fact that it is free is a big selling point. With more than 1 billion unique user visits each month, your videos are more likely to appear in searches.
Some Companies may be a bit unsure about using YouTube to promote webcast content because of the in-video ads and links that appear after the video has finished playing. It’s true that you do have limited ability to control the look of the video player when compared to some other solutions out there, but you can disable ads and turn off external links in your embedded videos.
To customize the look of your embedded video, click on the “Share”, then “Embed” options under the video in your video library. This is where you can customize the size, as well as disable showing videos after the video finishes playing, turning on and off player controls, as well as showing the video title and player actions. Disabling these features may provide the more streamlined appearance you want to achieve.
YouTube has also recently added a really nice feature of video editing tools that allow you to customize different elements of the video from color brightness, adding audio clips, annotations, chapters, and closed captioning. YouTube also does have some video analytics that can give you an overall snapshot of video views, demographics, and traffic sources.
YouTube is a heavy hitter for a reason – it’s free, easy to use, integrates with your Google account, and has a huge network of built in users.
Click Here to Check out YouTube if you haven’t already!