Today’s guest post is from Roger Courville, Chief Aha! Guy at www.TheVirtualPresenter.com. In September he’ll celebrate his 15-year anniversary in the web conferencing industry, probably with something exciting like a taking a nap.
In multiple surveys over the last several years, given by MarketingProfs and Content Marketing Institute, asked marketers to rank their confidence in various tactics. Most of the time, webinars and webcasts rank just behind in-person events.
What none of their surveys asked, however, was “Why?”